Zootle have built a complete Customer Relationship Management (CRM) system for national retail businesses which allows them to monitor and manage their sales, marketing and support systems in a complete package which is instantly accessible and easy to use.
Zootle approached us to completely overhaul their brand from top to bottom. We redesigned the logo for both the brand and the products, the icons for the system, as well as the website and marketing materials.
We designed and built a clean, extremely usable, accessible website with well-signposted calls-to-action which drive users through the most important areas of the website which provide clearly-defined information on the products and services available.
We provided Zootle with a complete package of high-end information architecture, accessibility, search engine optimisaion and search engine marketing to ensure the highest possible rankings.
We also provided Zootle with a number of options for the logo, product branding and website designs, as well as designing new icons for their CRM (customer relationship management) system.
The end result website which combines the finest design with the highest standards of information architecture (usability), accessibility and search engine optimization, which validates to the highest W3C XHTML 1.1 and WCAG standards.
Since the launch Zootle have risen to the top of the search engine rankings for both the terms ‘Zootle’ and ‘sales system CRM’ and we’re delighted to report that they have attracted new higher-end clients to their system.
"Positive Hype impressed us with their professional, highly skilled manner and inspired the confidence to get the results that we were looking for. We required a strong brand and effective website for marketing our products and services, which expressed our vision and we were delighted with the results. We would strongly recommend Positive Hype to anyone looking for a strong online presence with stunning creativity, excellent attention to detail, brilliant strategic advice and of course a great group of people to work with."
Adam de Zoete,
Zootle Chief Executive Officer